Busy, busy, busy- the epitome of modern life. For those on the go, the ever changing face of the beauty industry presents buyers with more options than sense. Enter Birchbox. Established in 2010, the beauty box has taken the American market by storm, growing its reach through acquisitions and continuous innovation. Birchbox now operates in…
The changing role of a fashion buyer in the digital economy.
What does it take to be a successful fashion buyer in a digital economy? Industry leaders are paving the way- what can be learnt from them and how can their mistakes be avoided?
Mirror, Mirror …
Paraphrasing Confucius, reflection is the noblest way in which we ‘learn’ wisdom. So, in an attempt to become wiser (as well as a module requirement!) I will reflect on my experiences and learning. Firstly, my expectations for the module were far exceeded- I wanted to learn more about the business models of the future (check!)…
Bye to Boring- The Retail Revolution.
“Retail is Dead“ The demise of retail (also dubbed the ‘retail apocalypse’) has been a popular topic of conversation since 2015, doing the rounds on numerous news channels and featuring in the headlines of multiple articles. Retailers have been struggling and many retailers are shouldering “high debt burdens” according to a recent KPMG report (Martin,…
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